Stop whining already.

So, I stumbled upon McLibel, a documentary about McDonalds and Libel Laws in the United Kingdom

McLibel is the true story of a postman and a gardener who took on McDonald’s and wouldn’t say “McSorry,” in a legal battle since described as “the biggest corporate PR disaster in history.”
McDonald’s loved using the UK’s libel laws to suppress criticism. Major media organizations like the
BBC and The Sun had crumbled and apologized. But then McDonald’s sued penniless activists’ Helen Steel and Dave Morris.
In what became the longest trial in English legal history, the “McLibel 2” represented themselves against McDonald’s USD$19 million legal team.
Every aspect of the corporation’s business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and the company’s advertising to children.
Outside the courtroom, Dave brought up his young son alone and


Helen supported herself working nights in a bar.
McDonald’s tried every trick in the book against them. Legal maneuvers. A visit from Ronald McDonald. Top U.S.executives flying to London for secret settlement negotiations. Even spies.
Seven years later, in February 2005, the marathon legal battle finally concluded in the European Court of Human Rights. And the result took everyone by surprise – especially the British Government.
Filmed over ten years by no-budget Director Franny Armstrong (
Drowned Out), McLibel features reenactments of key courtroom scenes directed by Ken Loach.
McLibel is not about hamburgers. It is about the power multinational corporations wield over our everyday lives and two unlikely heroes who are changing McWorld.


In the movie, the following phrase was uttered as part of the McDonald’s marketing strategy:

Remember, children exert a phenomenal influence when it comes to restaurant selection. This means you should do everything you can to appeal to children’s love for Ronald and McDonald’s

*record Skips*

What planet do these folk live on? Ain’t NOBODY under the age of 35 (my wife’s age mind you) running SHIT around here.

Mostly the movie was kinda whiny. Maybe I’m getting more and more capitalist in my old age, but they ain’t using Jedi Mind Tricks over there. If you don’t wanna participate in their getting McPaid, man up and eat at the house.

Blaming THEM for you not being able to control ya kids????




  1. jameil

    seriously. WACK. my parents are down w/us selecting the food when we’re paying for it! lol. i can’t stand “docs” that try to sway me to their side. its like am i PAYING to watch your propoganda? you should be paying me!! present the facts and let me decide!! (i know i know pesky journalist)

  2. Christina Springer

    Now, I’ve never been down with folks trying to make corporations pay for their own stupidity. But, have you seen some of these parents McDonald’s is talking about on the playground?

    Mom: Billy, would you put your coat on?
    Billy: No!
    Mom: It’s getting cold.
    Billy: I’m not cold.
    Mom: I’m very worried about you getting sick.
    Billy runs away. Mom chases Billy.
    Mom: Billy, please, will you put your coat on? It would make me feel less worried.
    Billy: No!
    Mom: A coat on a cold day helps your body stay healthy.
    Billy ignores her and continues playing. Mom sighs and sits on the park bench. Finally,as the temperature drops with the son.
    Mom: It’s time to go.
    Billy: No. Five more minutes.
    Mom: Ok, five more minutes.
    Billy: Ten.
    Mom: If you put your coat on, then ten.
    Billy: Okay, but only if we go to McDonalds.
    Mom: Okay

    In my 20’s I was very similar to the mother above. Now that my daughter is in her 20’s, I think non-coercive parenting is a load of crock dreamt up to validate parents who have so much emotional baggage that they need their children to “like them” more than they respect them.

    This second time around Deesha and Ink, I’m on the old school page. “Put your coat on.” “Let’s go.” and “Because that is what I we are doing right now.” I do not give any choices other than ones which are really a choice. It’s making for a much healthier person.

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